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Toyota condemns the Electric Car
Tue, 06 Oct 2009Electric cars - like the Reva NXG - are not a viable mass-market option. Toyota’s head of R&D in Europe – Masato Katsumata – said in a speech that the electric vehicle won’t be a mass-market phenomenon, and that the future – at least in the coming decades – will be petrol engine hybrids. “We don’t see any short-term breakthrough in battery technology” he said.
Michelin Challenge Design 2009
Tue, 20 Jan 2009As the 2009 Michelin Challenge Design - focusing on the search for ‘America's Next Iconic Vehicle' - drew to a close at the NAIAS in Detroit, culminating in a press preview and an exhibition of scale models, the theme for next year's competition was announced: ‘Electrifying! Beautiful, Innovative and Radiant'. While it may sound like a slogan for a new line of women's cosmetics, this theme does in fact center on the increasingly relevant field of electric vehicle (EV) design; or more specifically the need to combine sustainable powertrains with attractive, well executed design.
General Motors to drop Goodwrench brand in the United States
Mon, 08 Nov 2010UPDATED -- General Motors Co. is dropping the GM Goodwrench car mechanic brand in the United States as the company moves to redirect the marketing emphasis around its four core vehicle brands, the company announced. The long-standing Goodwrench brand--used by GM dealers to promote vehicle repair and maintenance services--will be replaced by Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service, GM said in a statement released Monday evening.