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Chrysler unveils new ads to follow 'Halftime in America' campaign
Fri, 30 Mar 2012A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.
Ferrari adds Apple executive to board
Wed, 07 Nov 2012Ferrari has tapped a high-ranking Apple executive responsible for iTunes and the App Store to serve as a new member of its board. Eddy Cue has worked for Apple for 23 years and reports directly to company CEO Tim Cook. He serves as senior vice president of Internet and software activities for the Cupertino, Calif., company.
Mercedes front row in China F1 Grand Prix – Rosberg on pole
Sat, 14 Apr 2012Nico Rosberg is on pole position for the Shanghai Grand Prix Nico Rosberg is on pole position for Mercedes in the Chinese Grand Prix in Shanghai with team mate Michael Schumacher alongside. Not only has Nico Rosberg taken pole position at the Chinese Grand Prix in Shanghai, but he did it with one flying lap at the start of final qualifying to take his first F1 pole and Mercedes first since their return to F1 in 2010 after an absence of more than half a century. Rosberg beat second place man Hamilton by a full half second, but Hamilton has a five place penalty for a gearbox change so starts seventh.