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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Nissan Juke Nismo debuts

The Nissan Juke Nismo will debut this weekend at Le Mans 24 Hours and go on sale in the UK in early 2013. The Nissan Juke Nismo sounds like it should be a slightly watered-down version of the Juke R, but it’s not. The Juke Nismo, revealed at the end of 2011, is in fact a titivated regular Juke; think the Nissan version of IPL.

Hongik University's transportation design process

Hongik University in Seoul, Korea, is one of the preeminent design schools in the country with a diverse range of programs. But the school's transportation design department has also developed a unique approach for concept ideation. At the International Transportation Design Forum in Pforzheim, Germany, Professor Joo Hyun Chung from the school's Transportation Design course gave Car Design News an exclusive insight into the process, explaining how students express their ideas into 3D surfaces directly, using materials such as paper and wire for the first exploration of the form rather than the traditional 2D to 3D process.