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Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

Toyota Yaris Hybrid joins the Europocar fleet

The Toyota Yaris Hybrid – Europe’s answer to the Prius C – joins Europcar Car Hire as the perfect choice for visiting London. Perhaps Europcar should have got the Toyota Yaris Hybrid on to their fleet a little earlier considering the number of visitors in London at the moment? But in future, visitors to London wanting a hire car will be able to opt for the Yaris Hybrid and save themselves London Congestion Charging.

Infiniti Q50 Eau Rouge Meets The Real Thing

WHILE Infiniti has yet to make a decision on whether to put its high performance Q50 Eau Rouge model into production, bringing it to the circuit with the corner named after it was too good an opportunity to miss. It’s no surprise that Sebastian Vettel, Infiniti’s Director of Performance and four-time Formula One World Drivers’ Champion, put the car through its paces as part of a social media promotional activity. Vettel has been involved in the ongoing development of the Q50 Eau Rouge prototype, which was first revealed as a design concept vehicle at the North American International Auto Show in Detroit in January this year.