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Ferrari plan VIP club so ‘Elite’ get limited edition Ferraris. How Silly.

Ferrari VIP Owners Club - for cars like the SA Aperta It seems Ferrari are planning an elite club of VIP Ferrari owners who will get the chance to buy limited edition Ferraris first. When Ferrari has a special car – like an Enzo or the new Aperta – there are never going to be enough cars to satisfy the list of potential customers. Which is the point.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

GM may revive performance brands

General Motors Co. is studying whether to revive brands for performance vehicles to improve its image among go-fast car shoppers. At the Specialty Equipment Market Association trade show in Las Vegas last week, GM unveiled the Z-Spec Chevrolet Cruze, Volt and Spark cars, and two SS-badged Chevrolet Camaros.