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Rolls Royce redesigns sought in new competition

Hip Shing Hong Group, Stefano Tordiglione Design and online design platform It's Liquid have launched a competition to redesign a Rolls Royce for a factory-turned-office project in Hong Kong. The contest, focused around the themes ‘Innovation', ‘Energy' and ‘Creativity', is giving the winners the chance to see their design displayed in the lobby of the new building. They will also receive a cash prize of HKD 20,000/EUR 2,000, while the second- and third-placed designers will earn themselves HKD 10,000/EUR 1,000 and HKD 5,000/EUR 500 respectively.

First Ferrari 458 Italia in U.S. auctioned for $530,000 to benefit Haiti

It's one thing to own a Ferrari; it's another to be the first one to own an all-new model. The first 458 Italia was auctioned off on Thursday night for $530,000 in a stunning charity gala held at a Beverly Hills estate that made the Clampett mansion look like the carriage house where the pool boy stayed. Auctioneer David Gooding donated his services and got the ball rolling at $250,000, which was more than the expected MSRP for the car of about $220,000.

1 in 10 men prefer cars to women

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay. The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting… On Bing: see pictures of beautiful car design The most beautiful cars of all time In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car. The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man.