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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

New compact Lexus SUV based on Toyota RAV4 on the way

Lexus are planning a compact SUV to slot in below the RX, and based on the Toyota RAV4, to compete in the compact SUV market. Which explains why Lexus are looking for a model to slot in below the hybrid RX (pictured above) – a full size SUV/Crossover – to keep them competitive. And what easier way to go than to take the new Toyota RAV4 and turn it in to a Lexus?

Tesla teases Model S prior to debut

Prior to its world debut on March 26, Tesla has decided to whet the appetites of green-car fans by releasing a teaser image of its upcoming Model S sedan. Under the direction of former Mazda designer Franz von Holzhausen, the Model S features a rounded front nose, a front fender plate with an affixed Tesla emblem and a noticeably shorter hoodline. Unlike the Fisker Karma, the Model S will be powered solely on battery propulsion and do without a range-extending engine, which helps accommodate the shorter hood.