1971 Roadrunner Rear Wiring Harness on 2040-parts.com

Autoweek in review: What you may have missed

It was a slower week in the newsroom as 2012 winded down. On Monday, we learned how motorcycles were coming back and got some ideas for last-minute holiday gifts. In the racing world, the Trans Am Series announced that it’s expanding the 2013 race schedule.

Porsche 918 Spyder gets its own website

The Porsche 918 Spyder (pictured) now has its very own website It’s more than two years since the Porsche 918 Spider went on sale, but it’s now getting close to arriving in Porsche showrooms so Porsche has created a new microsite dedicated to all things 918. Since it went on sale, the 918 Spyder has been developed further and the production 918 will come with 4WD courtesy of its electric motors – one delivering 154hp (rear) and the other 127hp (front) – which, combined with 608hp from its 4.6 litre V8, promises 0-62mph in 2.8 seconds (and 7 seconds on just the electric motors) and on to 211mph. The new 91 microsite reveals Porsche’s self-imposed challenge was to beat the Carrera GT by at least 10 seconds on the Nurburgring, and there’s video of the 918 out playing at the Nurburgring, as well as plenty of photos and detail on exactly what the 918 offers.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?