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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Ferrari SA APERTA at Paris. Is Chris Evans buying?

The Ferrari SA APERTA unveiled in Paris Ferrari let us have info on the 599 Roadster which is the Ferrari SA APERTA last week, and today the very limited edition Ferrari has been rolled out to an appreciative audience at the Paris Motor Show. The Ferrari SA APERTA has been built to celebrate the 80th anniversary of Pininfarina, and the SA stands for Sergio and Andrea Pininfarina (the APERTA bit simply means ‘Open’). And the APERTA is very much the Roadster, paying only lip-service to any notion of enclosing the cabin.

Shanghai 2013: Conference and Awards events from CDN and Interior Motives

Can Design News and Interior Motives are gearing up for our annual visit to China for a number of important events in the industry's calendar, kicking off with the 2013 Interior Motives China Conference. This year's theme, ‘Technology and tradition – old meets new in modern-day China' features a new highly interactive format guaranteed to inspire and illuminate. Last year's event – timed to coincide with the run-up to the Beijing auto show – attracted over 400 senior OEM designers and Tier supplier executives from around the world, and this one promises to be bigger and better than ever.