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McLaren P1 concept

The McLaren P1 concept – the company's flagship hypercar model – will make its world debut at the Paris motor show next week ahead of the production model some time next year. These first images reveal an exterior that's more expressive in its surfacing and graphics than the existing MP4-12C, with a particular motif made of McLaren's 'tick' logo through the DRG. Its bodywork also appears to be layered over the underlying carbon structure that appears around the nose, rear and door panel, which hint at the diagonal bar that ran through the F1's doors, although here it dives downwards rather than creating a wedge.

Audi S1 at Paris

The Audi S1 will have a Paris Launch (A1 Wörthersee Concept pictured) It’s getting on for a year since we reported that – despite some saying it wouldn’t happen – Audi were planning at least a warm version of the A1 and had on the drawing board the Audi S1 to take on the MINI Cooper. So it’s not a shock that we hear Audi are planning on bring the S1 along to Paris for a reveal before getting the S1 on the roads by the second quarter of 2011. Expect the usual Audi S bits in the mix  - bigger wheels, fettled suspension, beefed-up brakes, body kit – and power in the S1 to come from the S/C turbo 1.4 TSI found in the VW Polo GTI, although the S1 may just get a tweaked version of the engine as befits its higher standing in the VW hierarchy with a bit more than the 178 horses the Polo GTI manages.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.