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Seat opens new Global Design Center

Seat has opened its new Global Design Center, located within the Technical Center close to its manufacturing operations in Martorell, near Barcelona. A week of opening celebrations culminated with an event on Nov 8 for designers from the fields of architecture, fashion, industry, advertising, communication, art and photography, as well as specialised design media. More than 130 attendees were able to stroll around the Seat Design Center facilities in an informal and relaxed atmosphere.

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Turin Dream Exhibition

The 'Dream' exhibition currently taking place at the Giovanni Agnelli Pavilion Esposizioni in Turin is a stroll through almost 60 years of creativity, which convinced the world of carmakers - and consumers - to accept new stylistic features; demand greater performance and safety; and to create new ways to adapt car interiors to the many demands of business and leisure. One of the main events commemorating Torino 2008 World Design Capital, there are 54 one-off examples and three-dimensional objects on view in the 12 galleries, piazza and atrium, including projects from local design schools Instutito Europeo di Design (IED) and the Istituto d'Arte Applicata e Design di Torino (IAAD). IED is showing two projects created by students on its post-graduate course in Transportation Design: the Fiat Panda from 2007 and the 2008 BMW ZX6 - a thesis project created selected as the main photo of the exhibition.