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Autoweek in review: What you may have missed

At the start of the week, our own Dutch Mandel offered his take on the best and worst of the automotive Super Bowl XLVI commercials. Check out his column here, and see the Super Bowl commercials for yourself at shopautoweek.com. One of the more popular Super Bowl ads came courtesy of Chevrolet and the indie band OK Go.

Aston Martin Rapide interior shots surface

This appears to be the first official image of the interior of the Aston Martin Rapide So it’s no real surprise, with the Aston Martin Rapide actually getting to the point of being production ready, that shots (or renderings, probably) have surfaced. We had ‘official’ shots of the Aston Martin Rapide in April, and now we have an interior shot. Not the biggest – or most enlightening – shot, but they do seem to be real, rather than the work of an enthusiastic amateur Photoshopper.

Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.