VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Lexus RC F & RC F Carbon price and specs – costs from £59,995

The Lexus RC F (pictured) costs from £59,995 The Lexus RC F Coupe arrived earlier this year at the Detroit Motor Show and now, following the end of IS F production to make way for it, the RC F is going on sale in the UK, with prices starting at £59,995. Whether the RC F offers enough to prove a challenge to the BMW M4 remains to be seen, but on paper it all looks very promising – and good-looking. In the UK, the RC F will come in two guises – RC F and RC F Carbon – with both models getting the same 5.0 litre V8 with ‘more than’ 450bhp and 383lb/ft of torque driven to the back wheels through an eight-speed Sports Direct Shift gearbox.

Renault Fluence ZE: Fluence is the UK’s cheapest electric car

Renault Fluence ZE - the cheapest electric car in the UK. For a reason. Renault – and its Japanese other self, Nissan – think electric cars are the future.