1974 Camaro Splash Guards Mud Flaps Z28 on 2040-parts.com

Citroen DS 5LS R (2014) first official pictures

By Damion Smy First Official Pictures 04 April 2014 07:00 This hard-core saloon is the most powerful Citroen ever built. This is the Citroen DS 5LS R that will star at the Beijing motor show in a few weeks. The clunkily-named model is a C-segment saloon that’s based on the DS 5LS, which was unveiled in December 2013, but this R version is a race version in the vein of the DS3 Racing and DS4 Racing models.

Video: GM's Frank Saucedo, Niki Smart and Gael Buzyn on the Elmiraj concept

GM director advanced design Frank Saucedo features in a new video explaining the design process behind the new Elmiraj concept. Saucedo, who oversaw the concept's development at GM's advanced design studio in North Hollywood, California, talks about how the Elmiraj – the second in a series of three concept cars that began with last's year Ciel – is a study of how they can progress and evolve the carmaker's ‘Art and Science' design philosophy. GM's interior design manager Gael Buzyn and exterior design manager Niki Smart also feature, with Smart explaining how the Elmiraj concept is focused on the notion of ‘the drive' and has been designed to reflect dynamism while the Ciel was about ‘the journey', represented by a luxurious interior.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.