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Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Audi A3 concept (2011) at 2011 Geneva motor show

Strip away the big wheels, give it a few numberplates and you're looking at the next Audi A3. Audi unveiled this thinly veiled production car at the 2011 Geneva motor show this morning. So this is the next Audi A3? Pretty much, although while it is undoubtedly a sharp looking saloon, from the front three-quarter angle you’d be hard pushed to work out whether this was an A3 or A6.

College Exhibition: Munich University of Applied Sciences 'Intelligent Emotion' project

Students at the Munich University of Applied Sciences have developed concepts in a project with Audi Design. The eleven studies to the brief of 'Intelligent Emotion', are imaginative proposals for transportation in the future, and range from a lightweight interior layout to a hybrid supercar. "The results are impressive", says Wolfgang Egger, head of Audi Group Design.