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Lexus GS 450h – Frankfurt reveal

The revised 2010 Lexus GS 450h launched at Frankfurt We covered the Lexus LF-Ch quite a bit – it was the Lexus big card for Frankfurt – and we managed to catch up with the 2010 LS600h yesterday. But Lexus has also had a fiddle with the GS 450h to produce a 2010 model. Much like the LS 600h the GS 450h gets few exterior tweaks to freshen it up, including a new grill, new rear lights and a fresh set of 18″ alloys on the SE-L version.

Scuola Politecnica di Design and Volkswagen offer scholarships for Transportation and Car Design Masters

The Scuola Politecnica di Design and Volkswagen Group Design are offering eight scholarships for this year's Transportation and Car Design Master's program, which starts on 21 October. Aspiring designers who hold a degree in transportation design, car design or equivalent have the chance to be awarded partial and full-fee tuition waivers should they impress the examination board. The selection is based on a portfolio evaluation, an interview and the submission of a project set by the examination board to test the candidate's conceptual and technical abilities.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.