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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Aston Martin-Mercedes tie-up: secret plans revealed by CAR

By Tim Pollard Motor Industry 06 August 2008 11:20 Aston Martin and Mercedes are plotting a wide-ranging tie-up that could see the two famous brands collaborate on engines, hybrids, transmission and even entire platforms, CAR can reveal. The top-secret partnership between Aston and Merc – dubbed Project Alligator by the Germans – is detailed in our exclusive story in the new September 2008 issue of CAR Magazine. The scoop includes the lowdown on: • How Mercedes engines could power future Aston Martins • AMG's 6.2-litre V8 tipped for Vantage models• Diesels and hybrids from Germany planned for Aston• Whole platforms to be shared by top-end models• Eight-speed Merc auto bound for British sports cars• Why Maybach and Aston could co-operate on future modelsWe speak to the engineers and insiders who are working on Project Alligator and spill the beans on the secret project that will reshape future generations of Aston Martins.

Leaked photos may show the 2014 Mazda 3

Mazda might not have planned on revealing the 2014 Mazda 3 lineup until next year, but photos showing the redesigned sedan and hatchback may expose the car’s lines a few months ahead of schedule. If the images are to be trusted, the Kodo design language—readily apparent on the upcoming 2014 Mazda 6 sedan and wagon—will make the jump to the smaller, less expensive Mazda 3 as well. Gone is the controversial “smile” grille worn by the 2012 Mazda 3.