1976 Honda Goldwing Gl 1000 Air Box Sid4 on 2040-parts.com

Bridgestone winners take on texting, drinking and speeding

The grand-prize winners of this year's Bridgestone Safety Scholars Contest covered a variety of angles relating to driver safety in their video submissions. All of the short films, however, were aimed at fellow teens. Henry Busby, 20, looks at the consequences of texting while driving in Tales from the Junkyard.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

New Nissan GT-R Nismo at the 2013 Tokyo Motor Show

The Nissan GT-R – one of the most iconic sports car models of all time – was unveiled in its latest go-even-faster Nismo incarnation in Tokyo on Tuesday 19th November 2013. MSN went to soak up the atmosphere at Nissan’s HQ in Yokohama on the outskirts of Tokyo and speak to the management. “Developing the GT-R is an act of passion and a driver of innovation”, so declared Nissan’s overall boss Carlos Ghosn (bottom left) after he was driven on stage by record-breaking driver Michael Krumm at the exclusive reveal of its GT-R supercar in Yokohama.