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Italian businessman buys Pininfarina plant for aluminum-vehicle project
Fri, 16 Oct 2009Defeated twice in his attempts to buy Carrozzeria Bertone S.p.A., Gianmario Rossignolo has signed a preliminary deal to rent and run one of Pininfarina S.p.A. three plants. Rossignolo, 79, a flamboyant executive who worked at Fiat and Swedish ball-bearing maker SKF, needs the Pininfarina plant for its Innovation in Auto Industry S.p.A.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Spied: Cadillac ATS-V and a production 2013 Cadillac ATS on the road
Tue, 10 Apr 2012Autoweek reader Christina McNeal shot these photos of a 2013 Cadillac ATS out cruising the highways of Michigan. General Motors' BMW 3-series fighter was finished in a metallic dark blue and wore manufacturer plates. According to its badging, it was powered by Cadillac's 3.6-liter six.