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Report: Interior Motives China Conference 2009 - Day 1

Interior Motives returned once more to the exciting city of Shanghai for its second China design conference, themed ‘China: Changing the landscape of car design'. Held straight after the first Shanghai auto show press day - a day topped off by the Car Design Night, attended by some 300 or so designers - this two-day event saw 27 of the world's foremost car design experts and nearly 250 delegates gather together to debate the future of Chinese car design. Session 1 - Harnessing design awareness Tony Williams, UK design director of China's biggest carmaker, SAIC, kicked off the session by explaining how trend research was finding more savvy and confident Chinese consumers who want their character reflected in the products they buy and "cars they want rather than just need".

Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

Ferrari P540 Superfast Aperta

Ferrari has unveiled its latest one-off, the P540 Superfast Aperta. Designed by Pininfarina for an American client, the new car is based on the 599 GTB Fiorano. It is the second new car created by the Italian sports car maker's new 'Special Projects' program.