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Missing oil changes is false economy

TRYING TO SAVE money on motoring costs by not changing a car’s oil is risking a false economy as it could lead to more wear and fuel consumption, according to Two-thirds (65%) of British drivers admitted they have not changed the oil in their car in the last 12 months, with the same number admitting they buy oil for their car based solely on price. The same study by Mobil 1 also showed only 45% of drivers knew when their car’s scheduled service intervals were, while 15% said they would cut back on servicing to save money. Dan McGoldrick, of Mobil 1, said: ‘Choosing the right oil for your car is vital as it means both the lubricant and the engine will last longer, so you’re saving in the long term.’ Tim Shallcross, Head of Technical Policy at the Institute of Advanced Motorists, added: ‘Apart from lubricating the engine, oil has the important job of absorbing harmful by-products given off by the burning fuel.

Fiat 500 in New York

The Fiat 500 on Wall Street - Image by AP Fiat has obviously taken a good look at what BMW has managed with the MINI and thought ‘We can do that’. After all, the Fiat 500 is a car very similar in concept to the MINI. Designed to evoke a motoring icon, but made very much 21st century in its execution, both the MINI and the Fiat 500 have gone down a storm in Europe.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.