1979-1985 Oldsmobile Toronado Seat Belts Light Gray on 2040-parts.com

Citroen's GQbyCITROËN concept car (2010)

By Tim Pollard First Official Pictures 05 March 2010 09:16 Car manufacturers are increasingly looking for brand extensions outside their usual collaborations, so Citroën's new concept car should come as no surprise. They've teamed up with style bible GQ magazine to create the GQbyCITROËN.Designed to be a gentleman's sports car, GQ editor Dylan Jones worked with DS3 designer Mark Lloyd to create the five-door coupé. The rear pair of doors are suicide-hinged and the concave rear screen is a typical Citroën design flourish.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Lotus V8: the new engine plan in full

Lotus has confirmed details for its new inhouse V8 engine family, which will make its first road car appearance in the 2013 Esprit. Responding to feedback which said the 'New Era' plan to launch five new models was weakened by its reliance on Toyota engines, the new management team decided last Christmas to design and develop its own engine. 'The feedback from customers was "how can you justify a £100,000 car with a Toyota engine?",' said chief executive Dany Bahar.