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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Fiat to launch Panda Cross off-roader at Geneva

Fiat The Fiat Panda Cross will make its public debut at the 2014 Geneva Motor Show next month. Based on the Fiat Panda 4x4, the Cross is pumped up with bigger tyres, extra body cladding, raised suspension and myriad technologies to help the little off-roader keep moving when the going gets tough. New off-road technology for the 2014 Fiat Panda Cross As standard, the Fiat Panda Cross comes with a ‘torque-on-demand’ transmission that uses the car’s electronic locking differential (ELD) and advanced electronic stability control (ESC) to send torque to the appropriate axle when slip is detected.

Aston Martin V12 Zagato – 49 bite the dust

The Aston Martin V12 Zagato was going to have up to a 150 production run, but Aston Martin now say they will build just 101 cars. The Aston Martin V12 Zagato is a great creation with OTT styling courtesy of Zagato. But, when all’s said and done, it’s just a V12 Vantage in pretty clothes with a few tweaks, yet it costs three times as much – a slightly eye-watering £330k.