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Chevrolet updates Impala logo

Chevrolet has announced that its 2014 Impala will feature a redesigned emblem as the latest evolvement of the range's African antelope logo. The Impala model is one of only two vehicles – the other being the Corvette and its crossed-flags – in Chevrolet's range to have its own exclusive symbol, and thus it has been upgraded to complement the design of the latest model. Joann Kallio, lead creative designer for Chevrolet global badging, says, "We kept the stylized interpretation of the animal, and made the impala more muscular.

Experiment Proves A Testing Time For Experienced Drivers

WOULD you pass your driving test second time around? Insurance company Direct Line wanted to answer that age-old question, and gathered 50 experienced drivers and put them through the standard driving test to find out. The result was that more than three quarters of them failed, with those that did recording an average of three serious or dangerous faults, with one participant committing 10 major faults.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.