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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Hyundai i30 3-Door looks good: Paris 2012

The public debut of the slightly racy looking Hyundai i30 3-Door at the Paris 2012 shows it to be a convincing looking car. Sleeker and more sporty looking than its five door sibling, the 3-door i30 (we’ve said it before, it should be i30 Coupe) offers all the well-built, well thought out and decent looks of the 5-door version, but with a bit more panache. What it’s crying out for, though, is something a bit more interesting under the bonnet and the option of some nice alloys and a few subtle body modifications; perhaps a small spoiler at the back, some subtly bigger sills, more butch bumpers and a small ride height drop?