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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Toyota Hybrid-R Concept – a Yaris with 400bhp – teased for Frankfurt

The Toyota Hybrid-R Concept (pictured) is a 400bhp Yaris Hybrid heading for Frankfurt We’ve always believed that the best use for hybrid powertrains is to get extra performance without the penalty of increased fuel consumption. Toyota, on the other hand, have primarily used their impressive – if complicated and expensive – hybrid powertrains to yield improved economy and emissions from more prosaic cars like the Prius, Yaris and Auris. But now it looks like Toyota are ready to show us what hybrid technology can offer in the way of performance too, with a tease for what Toyota are calling the Hybrid-R Concept, which appears to be a Yaris with more than 400bhp on tap.

Former Audi U.S. boss lands at Infiniti

The former chief of Audi of America has been given the keys to Japanese luxury brand Infiniti. Johan de Nysschen, 52, has been named a senior vice president of Nissan Motor Co. and will be responsible for its upscale division.