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Detroit Electric SP:01 – it’s a Lotus Exige EV

Detroit Electric has revealed the SP:01, a Lotus Exige based electric sports car promising 0-62mph in 3.7 seconds and a range of 190 miles. 999 are being built. Detroit Electric is a re-birth of a once well-known electric vehicle maker in the US (that’s well-known pre-WWII) that’s been revived by former Group head of Lotus Engineering, Albert Lam, set up shop in Michigan with the intention of emulating Tesla’s route to EV credibility by building its own Lotus EV.

POTHOLES cause 'over £1 billion in damage every year'

POTHOLES are costing British drivers £1.2 billion every year due to damage to suspension, steering and wheels. This is a 16% rise in the cost of damage to cars on the UK’s roads and the weather has played a major part in the rise in the number of potholes. Councils say they don’t have the money to deal with the problem due to budget cuts and there has also been an 18% increase in the number of dangerous potholes reported during the past 12 months according to the Asphalt Industry Alliance (AIA).

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.