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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Car April Fools Stuff – to Infiniti & Beyond

BMW release PRAT roundels for the UK General Election There were so many April Fools stories running around yesterday from car makers we really didn’t want to spend the day regurgitating press releases designed to demonstrate car makers’ normally well-hidden sense of humour. But some were well-conceived so we thought we should bring you a few, just so you know what went on. BMW in the UK decided to be topical and issued a press release telling is they were offering their Political Roundel Attachment Tag, which would offer the BMW Roundel in colours to suit owners’ political persuasion in the run-up to the General Election.

Hyundai i40 / Sonata launches

The new Sonata / i40 has launched in Korea The Sonata – which will be the Hyundai i40 in Europe – is yet another very convincing new model from the Koreans. Gone is the very boring old Sonata and in comes the very European style i40. It is a somewhat derivative design – from the  ’Coupe Saloon’ school of design – but that’s a positive for a budget car maker like Hyundai.