1983 Honda Cr-250 Gas Tank on 2040-parts.com

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

McLaren P1: Paris 2012

The McLaren P1 – spiritual successor to the iconic McLaren F1 – has been publicly revealed at the 2012 Paris Motor Show. Still, we do have more details on the P1 concept that McLaren say will turn in to a production car in 2013 before it finds its way in to the garages of wealthy McLaren customers in 2014. The McLaren P1 is designed to be “…the best driver’s car in the world on road and track” according to McLaren, which is setting the bar a bit higher than high, and the concept P1 at Paris is – at least in terms of what we can see – 95 per cent of what the production model will be.

BMW VP Jack Pitney killed in farm accident

BMW North American marketing vice president Jack Pitney was killed in an accident on his farm on Aug. 26, the company announced in a statement. He was 47.