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Volkswagen T-ROC SUV Concept points to a Nissan Juke competitor

Volkswagen T-ROC SUV Concept (pictured) heading for Geneva Volkswagen are aiming to expand their lineup of SUVs from the current Tiguan and Touareg to include more options in size and ability to tap in to the growing compact SUV market, and having already previewed the Up!-based Taigun we now get a new VW compact SUV concept aiming to fit in between the Taigun and Tiguan – the Volkswagen T-ROC SUV Concept. Heading for a debut at the Geneva Motor Show next week – and revealed today in a series of design sketches (above) – the T-Roc is a two-door, four-wheel-drive compact SUV with a two-pieced Targa roof. In terms of styling, the T-Toc gets VW’s idea of and evolution of its, rather bland, SUV styling with a new grill providing a more original front end (which has echoes of the Nissan Juke but can be referenced by the Karmann Ghia), a coupe look and that removable Targa roof.

New Nissan Juke hits the spotlight at Geneva motor show

We first saw the Juke three years ago and it opened up a class of vehicles we didn’t really know existed—the frumpy compact crossover segment. Nissan unveiled its new Juke at the Genvea motor show on Tuesday, showing off its quirky and updated design to the public. The Juke has been a strong competitor in the compact crossover market, selling 420,000 in those three years.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.