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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2013 Mercedes E63 AMG & E63 AMG S Facelift arrives

Ahead of a debut at the 2013 Detroit Auto Show, Mercedes has revealed the new E63 AMG saloon and Estate and the E63 AMG S. Just as we saw the other day, the 2013 E63 AMG – both saloon and estate – get a bold new treatment, particularly at the front, to differentiate further the AMG from the more prosaic E Class models. The more butch front end gets the new single headlight treatment of the regular E Class, but there’s a central splitter and great big air ducts forming an AMG ‘A’ shape to improve air flow under the car.

Toyota GT86 Convertible teased by FT-86 Open Concept for Geneva

A roadster version of the Toyota GT86 now seems certain as Toyota tease an open-topped roadster for Geneva with the FT-86 Concept. It took Toyota a long time to deliver the promise of an ‘affordable’ sports car, but the Toyota GT86 has delivered a proper driver’s car at a sensible price (and you can even have it as a Subaru BRZ if you choose). So a success with a single sports car model can mean only one thing – more versions of the same car.