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Ford Figo – Cool for India

The Ford Figo - made in India For has spent a few bob – around £300 million – expanding its car making facilities in India at Chennai to make the plant capable of producing 200,000 cars a year which, as Alan Mullaly, Ford’s CEO said, does show how serious Ford are about the Indian market. The Figo – which is apparently colloquial Italian for ‘Cool’ – shares Ford’s small car platform, which means that under the skin it’s a Fiesta. It looks like a Ford too, with the usual ford ‘Kinetic’ design cues written all over it.

Dodge Viper SRT10 ACR (2007): first official pictures

By Tim Pollard First Official Pictures 09 November 2007 01:13 Dodge Viper SRT10 ACR: the lowdown As if the regular Dodge Viper, sorry, SRT10, wasn't hard enough, the Street and Racing Technology division at the Chrysler group's Detroit HQ have dreamed up a hardcore street-legal racing version. It's not for the faint-hearted, as you can tell from the angry body addenda and huge spoilers mounted on the already monstrous coupe. The ACR bit of the name denotes it's an American Club Racer spec car - it's the first use of the badge on a Viper since 1999.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?