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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

BMW Museum puts spotlight on history of coupes and convertibles

The BMW Museum in Munich is running a special exhibition that takes a closer look at the automaker's history of coupe and convertibles. The "Line of Beauty--The Big BMW Coupes and Convertibles" exhibit runs from Oct. 28 until the end of September 2012.

Jeep introduces 2014 Wrangler Polar Edition for winter

The 2014 Jeep Wrangler Polar Edition first made its debut at the Frankfurt motor show this past September, showing off its new front grille, gloss black alloy wheels and polar white interior finishes. The winter Wrangler will arrive in showrooms this November, just in time for the snowy season. The Polar Edition takes inspiration from the great outdoors, incorporating Jeep's 4x4 capability as well as new design cues taken from the severe climate and extreme conditions that characterize the Antarctic region.