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Audi explores new color and trim options

Audi, well known for creating some of the most desired automotive interiors in the business, is looking to push the boundaries of personalization and further increase the levels of quality of interior design in its vehicles. The first vehicle to benefit from this will be the new Q3, revealed at the Shanghai motor show in April. Its interior contains a new style of inlays made from larch wood and aluminum, a range of interior colors and an optional LED interior light package.

General Motors to keep green car technology in house

For the first time in its 100-year history, General Motors plans to design, develop and manufacture electric motors for its growing array of gasoline-electric hybrids and electric vehicles. The electric motors used in GM's current lineup of hybrids are made to GM specifications by outside vendors. GM wants to bring the design and manufacturing in-house to save money and to apply its own technology to boost performance, lower weight and reduce power consumption, said Larry Nitz, GM's chief hybrid powertrain engineer.

Toyota eyes turbos, direct injection

Toyota Motor Corp. plans to introduce 11 new or redesigned hybrid vehicles by 2012, but the carmaker is hardly neglecting the humble internal combustion engine. Takeshi Uchiyamada, executive vice president in charge of r&d, also wants to increase the fleet's fuel efficiency by putting turbochargers and direct fuel injection in smaller vehicles.