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BMW are rolling out their ‘BMW Genius’ programme across UK dealers
Tue, 14 May 2013Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.
Nissan Design 50th Anniversary exhibition
Fri, 15 Apr 2005As part of last year's celebrations for the 50th anniversary of Nissan Design, Nissan Motor Company held an exhibition entitled 'Passion & Imagination: Nissan Design 50th Anniversary & Future' at its two galleries in Ginza, downtown Tokyo from late July to mid-August. Both galleries were crowded with more than 48,000 visitors in total. The exhibition showcased the historical achievements of Nissan's design department over the last fifty years, as well as its future design vision.
Drive the Polo R WRC as VW Rally the World
Mon, 21 Oct 2013Drive the Polo R WRC as VW Rally the World Volkswagen have already made the most of their entry in to the World Rally Championships this year with the Polo R WRC – apart from the fact it’s created a 4WD platform for the Polo/A1 in the process – with a street version of the Polo R WRC (although not in the UK). But VW’s adventure in to WRC with the Polo R hasn’t just been about a bit of product development and a spun-off road version – they’ve taken it very seriously. So seriously have VW taken WRC – and so well prepared were they – that Sebastian Ogier has already taken the 2013 drivers gong in WRC (from the previous – long term – incumbent Sebastian Loeb) with three races left, in his 315bhp, 4WD Polo R, and VW look set to take the team title too.