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Ferrari and watchmaker Hublot ink long-term deal

Saturday under cloudy Florentine skies, Ferrari president Luca Cordero di Montezemolo and Jean-Claude Biver, CEO of Hublot S.A., arrived at Autodromo Internazionale del Mugello, the practice track for Scuderia Ferrari, to make an announcement bright with promise: For the third time since its founding, Ferrari will enter into a long-term timepiece collaboration, this go-around with Hublot. The freshly inked five-year partnership technically commences in January, but both Montezemolo and Biver were almost giddy of Saturday's announcement and indicated that prototypes were under way. Officially Hublot will be the “watch and timekeeper of Ferrari,” as well as the “timekeeper of Scuderia Ferrari,” the company's racing arm.

Incredible custom Rolls-Royce Chicane Phantom Coupe

When the Rolls-Royce Phantom Coupe isn't exclusive enough, let Rolls-Royce Bespoke create something unique for you. That's what Rolls-Royce Dubai's brand manager did when he had the idea for the Chicane Phantom Coupe. It's said to be inspired by the famous and historic Goodwood Motor Circuit, which just happens to be adjacent to the home of Rolls-Royce.

2015 Audi A3 to star in Super Bowl XLVIII ad

The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.