Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

Lexus teases new RC-F rival to BMW M4

Lexus has released the first tease of a new F-branded model – and it looks like the car in question is a hot version of last month’s new RC Coupe. The new RC-F will be officially revealed at the Detroit Motor Show next month, with the firm promising “performance synonymous with Lexus’s heritage of F-designated performance models”. Tokyo Motor Show 2013 best production cars – Lexus RC Coupe New Lexus RC Coupe for Tokyo Motor Show 2013 Over the regular RC Coupe, which we checked out in detail at the Tokyo Motor Show last month, the RC-F appears to get bespoke front wings with unique side gills: the multi-spoke alloys are also new.

More Lamborghini Aventador video goodness: Roman holiday

Hot on the heels of its apocalyptic drive video, the brand-new Lamborghini Aventador LP700-4 once again graces us with its presence in two new videos highlighting the sights of Rome and the Italian countryside. Not to be shown up by world-famous architecture and history, the new 700-hp $379,700 supercar casts a striking contrast against storied Italian landmarks as it shows its prowess in both city and country settings. The first video shows a spirited jaunt through Rome, where two Aventadors look perfectly at home.