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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Ford bets customers will pay premium prices for the Fiesta

Ford Motor Co. will charge more than $23,000 for a fully loaded Fiesta, a new car smaller than the Focus. Ford thinks consumers are ready to pay premium prices for small cars, which long have been dominated by budget shoppers.

Bombardier YouCity design competition launched

Bombardier is sponsoring the YouCity Innovation Competition, seeking design concepts for 'the future of urban mobility'. The online competition, open to design students and professionals, focuses on the evolution of mobility in fast-growing urban areas. With more than two thirds of the world's population expected to live in cities by 2050, the issue of transportation is one that the organizers feel needs to be addressed sooner rather than later.  Bombardier has selected three cities that represent the different markets for urban mobility around the world: London, UK (mature market), Belo Horizonte, Brazil (BRIC market) and Vientiane, Laos (emerging market).