1987 Ford Mercury Lincoln Factory Dealership Service Shop Manauls on 2040-parts.com

Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.

Audi lights up for the shortest day

AUDI UK has created a stunning series of low-light photos to celebrate its success this year, just in time for the shortest day of the year. The seven photos use a technique called ‘light painting’, where a stationary object in the dark is lit up by a small hand-held light to selectively brighten areas over a long exposure period to eventually create an unusual-looking end result. To the trained eye it looks like Audi has supplemented the photographer’s torch with static lighting to increase the beauty of the end result, but there’s no doubting their success.

Jaguar and Williams F1 to partner on C-X75 hybrid supercar technology

Jaguar is teaming up with Williams F1 to put a limited run of $1.1 million C-X75 hybrid-powered supercars into production in late 2013 with a crucial partnership that links two storied British companies to develop cutting-edge technology. Jag and Williams have been working on a production plan for the C-X75 since January and will share development over the next few years. “Williams has expertise in composite structures, advanced powertrains, aerodynamics, low-volume production and speedy production development,” said Bob Joyce, Jaguar Land Rover's chief engineer.