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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Honda CR-Z – production ready at Detroit

Honda has revealed the production-ready CR-Z at the Detroit Motor Show Honda are very keen to catch up with Toyota in the hybrid car wars. The Honda Insight was their answer to the Prius (although better looking it was even more woeful to drive than the Prius) and Honda are now looking to move in to the ‘Sporty’ Hybrid market with the Honda CR-Z. Honda revealed the CR-Z back in October at the Tokyo Motor Show, and did the usual new model think of labeling it as a concept.

New Toyota FT-1 and FT-1 Vision Gran Turismo Concept revealed

The new Toyota FT-1 Concept (pictured) will debut at Pebble Beach At the Detroit Motor Show in January, the impressive Toyota FT-1 Concept was revealed, with the general concensus being that it pointed firmly at a future Toyota Supra. And that thought is reinforced with the arrival of a new FT-1 Concept, ahead of a debut at Pebble Beach – and a ‘virtual’ FT-1 Concept in the guise of the Toyota FT-1 Vision Gran Turismo Concept. The new FT-1 Concept comes complete with a new graphite paint job, but perhaps the more interesting aspect is that the interior now looks more upmarket and more appealing.