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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

The Equualizer: We drive the 2011 Hyundai Equus luxury sedan

Hyundai Motor America CEO John Krafcik is by all indications a brilliant car executive. His company is on a ramp-straight rise up through the car market in the United States, and he is poised to shepherd it into luxury-sedan territory next year with the impressively equipped Equus four-door we were driving. But Krafcik is not quite as good at timing and scoring.

Who's Where: Felix Kilbertus appointed Fiat chief exterior designer

Felix Kilbertus has been appointed Fiat's chief exterior designer. Kilbertus' move sees him cross Turin, from his previous position as a lead designer at Pininfarina, to Centro Stile. In his new role he is responsible for the exterior design of Fiat-branded passenger vehicles.