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Civic hybrid tests Honda's new strategy

Despite being the first to sell an electric-gasoline car in the United States and making hybrid technology a centerpiece of its fuel economy push, Honda Motor Co. has yet to have a hybrid hit. But the redesigned Civic Hybrid, launched April 20, is the first test of whether Honda's new strategy of tapping lithium ion batteries and, later, two-motor systems can break the streak.

Hyundai plays chauffeur to Inspirational Women

Hyundai has been busy chauffeuring the inspirational women in Tesco’s Mum of the Year in a fleet of i40s and new Santa Fes. We all know by now that Hyundai UK PR has a penchant for ‘Girl Power’, which explains why we’ve had Hyundai out playing with the Storm Model Agency and getting cosy with Harrods. Now, in the next instalment in their  ’Girls are dong it for themselves’ PR campaign, Hyundai has been busy chauffeuring the inspirational women from Tesco’s ‘Mum of the Year’ award around London, popping from the Savoy to Downing street for a bit of high-profile PR and photo opportunity, with celebs like Mel C, Denise Van Outen and Emma Forbes roped in for good measure.

The Future Role of the Vehicle Designer

The vehicle design department at the Royal College of Art hosted the second in a series of five lectures looking at the future of the profession last week. Moving on from the previous week's topic of sustainability, this debate explored the future roles and responsibilities of the vehicle designer. Head of department Dale Harrow began by posing the question "Is it time to rethink – do we still need the car?" Although still relevant, Harrow's ultimate answer to this was that the profession was about to see marked change, with the end to an era where "designers are locked behind closed doors in studios".