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Adaptive steering for big Fords arrives on new Edge

By Tim Pollard Motoring Issues 30 May 2014 17:43 Ford today announced all its future large cars will have adaptive steering as standard - letting reps flick their wrists on the way in to the Welcome Break on the M4, yet tip their fingers when changing lanes on the London orbital. It's a further sign that what was once the high-tech preserve of the German brands is now firmly in the mainstream. BMW was one of the brands which pioneered variable-ratio power steering; in essence, it changes the ratio between the driver's inputs at the wheel and the rate at which turns are made at the rack.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Honda to offer second-gen Element

Although the Element has been a disappointing seller, Honda plans to offer a second generation of its quirky crossover rather than treat it as an experiment. The company is hitting a key demographic with the Element that it does not reach with the vehicle's platform sibling, the CR-V, said John Mendel, American Honda Motor Co. executive vice president.