1991 Toyota Celica Gt Convertible on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Audi A7 – Spy Video

We have spy video of the new The Audi A7 (below) The Audi A7 seems to have been coming for a long time now. A swoopy, four-door coupe it’s yet another of Audi’s attempts at niche-filling, and is aimed straight at rivals such as the CLS from Mercedes. We heard rumours that the A7 would make an appearance at the Detroit Motor Show this month – but it didn’t – and the speculation has now moved on to the Geneva Motor Show in March.

Vauxhall Astra tweaked & Astra GTC BiTurbo diesel

The Vauxhall Astra Hatch and Sports Tourer (Estate) have been given a bit of a facelift and the Astra GTC BiTurbo diesel has arrived. It’s probably a bit of a stretch to call what Vauxhall has done to the Astra Hatch and Astra Sport Tourer a facelift, but it’s enough of a tweak for those who’ve just bought a new Astra to be less than thrilled. The main changes to the hatch and estate are a new grill, new indicators and new fog lights; a minor rhinoplasty.