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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
Callum: JLR needs design studios in China and US
Thu, 25 Oct 2012Jaguar and Land Rover are to open design studios in China and the United States as the two British brands look to better understand local tastes, according to Ian Callum, Jaguar Design Director in an interview with Automotive News Europe. The United States is currently the carmaker's second-biggest market after the UK, closely followed by China in third. To further tap into these markets is key for the long-term success of JLR and so it is following its competitors in opening up foreign design studios.
Volkswagen Golf R 400 Concept with 395bhp heading for Beijing
Thu, 17 Apr 2014The VW Golf R 400 can hit 62mph in 3.9 seconds Volkswagen usually reserve their extreme concepts for the Worthersee Show, but they’re heading to next week’s Beijing Motor Show with a very extreme Golf R. The VW Golf R 400 Concept takes the regular Golf R – perhaps the most ‘grown-up’ hot hatch you can buy – and not only adds more power but extreme styling too. That means the 2.0 litre turbo 4-cylinder engine in the Golf R being crankes up to deliver 395bhp (400PS) which cuts the 0-62mph time by a full second over the production Golf R with the DSG ‘box to a supercar-bashing 3.9 seconds.