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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Jaguar C-X75 reveal LIVE on Cars UK

The Jaguar C-X75 will get the family nose On Sunday we reported that Jaguar would be taking a surprise concept along to Paris – the Jaguar C-X75 Concept – which is said to point the way to the future of Jaguar design. But is that the future of Jaguar design per se, or is it the future of Jaguar design for ‘Sports’ cars? We tend to the latter view, and are expecting to see a sports car that loses the traditional E-Type oval grill and is instead treated to  a rhinoplasty which evokes the XJ nose.

Council CCTV like 'Stasi surveillance'

COUNCILS rush to bankroll "Stasi surveillance" to target motorists but sack lollipop men and women as they do not swell their coffers, the Local Government Minister claimed. Brandon Lewis compared town halls' use of "CCTV spy cars" to the tactics of the secret police agency of the former East Germany, as he insisted they raise cash from parking fines on an "industrial scale". He added they target "hard-pressed parents" dropping off their children on the school run.