Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Mercedes-Benz A-Class concept

The A-Class concept from Mercedes-Benz is set to make its debut at both the Shanghai and New York auto shows later this month. A distinctively aggressive development over the outgoing model, the A-Class concept is said to draw on the 'defined edges and free interplay of surfaces' first demonstrated with the F800 Style. The taught muscularity of other Mercedes models is also translated onto the show car.

Toyota Camatte concept

Toyota is to display a family-oriented concept vehicle at the 2012 Tokyo Toy Show in order to promote cars to a new generation of potential drivers. The Camatte project is based around a customizable body with interchangeable body panels hung from a simple body structure and components that allows people to reengage with the inner workings of the motor car. It will be displayed in two configurations – Camatte Sora – the turquoise car – Camatte Daichi – the military-looking beige machine.