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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Ford B-Max goes in to production

The Ford B-Max – Ford’s long overdue replacement for the Fusion – has gone in to production in Romania before going on sale in Europe in September. The Ford B-Max is the long-awaited replacement for the very ancient Ford Fusion which finally, a year on from the B-Max Concept - arrived at this year’s Geneva Motor Show in production guise. Thankfully – because the B-Max concept as so convincing – Ford has managed to deliver a production B-Max that carries over almost all the features of the concept with just a few minor things – like more sensible wheels and proper door handles – marking the production B-Max out from the concept.

Nissan Qazana: how the production car will look

By Ben Pulman Motor Industry 18 March 2009 12:45 Nissan’s Qazana might seem like an out-there concept, but Nissan Design Europe’s vice president Alfonso Albaisa has told CAR Online that it'll keep many of the show car's cues when it goes into production at the company's Sunderland plant in the summer of 2010. For the full story of the new Qazana, check out the new issue of CAR Magazine out next week. But here's an abridged version of what to expect of the new crossover from the north...