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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
McLaren P1: Middle East demand outstrips supply & new P1 photos
Wed, 17 Apr 2013So the opening of McLaren Manama – a joint venture between McLaren Automotive, Mumtalakat, and Al Ghassan Motors - at the Bahrain World Trade Centre is an opportunity to get the P1 front and centre as McLaren promotes both the new showroom and the upcoming 2013 Bahrain Grand Prix. But it won’t just be the P1 in McLaren’s new Bahrain showroom, it will also be the getting the Formula One gloss too with the MP4-25 – Jenson Button’s car in his 2010 season with McLaren – going on display to garner footfall in the new showroom. To give us a reason to report on the new showroom in Bahrain, McLaren has released more images from the photo shoot earlier this year at the Bahrain International Circuit when they were busy drumming up interest in the P1, and they’re such beautifully lit and shot images we couldn’t not publish them.
Chrome, Horsepower and Hemis: Cadillac Escalade tops most ripped-off list
Tue, 03 Aug 2010Just when it seems as if all we are hearing about are Chevrolet Volts and Nissan Leafs (Leaves?), turns out thieves still love their performance cars and monstrous SUVs and trucks. The Cadillac Escalade remains the most stolen car in the United States, according to the Highway Loss Data Institute. The 'Sclade was followed by the Ford F250 pickup, the Infiniti G37, the Hemi Dodge Charger (not the V6 though!) and the Chevrolet Corvette Z06.