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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Ford Design Center set to expand

Symbolic of the importance it plays in Ford's small car strategy, the automakers Design Center in Cologne, Germany, is about to receive a €11.6m redevelopment. Construction is already underway on the facility's new wing, which will include design studios and 100 workplaces. The 3,000 square-meter extension is set to be completed by the end of the year.

New BMW 760i sneaks out in Europe

BMW 760i in standard and long wheelbase versions has been announced. With the New York Motor Show going on across the pond, all eyes are on the Big Apple for the latest car news, but BMW has chosen today to launch what appears to be a car that won’t be going to the USA – The BMW 760i. Many of us wondered if BMW would give up on their V12 now the world is turning against seemingly profligate cars.