1995 Evinrude Johnson Omc Parts Catalog 28jet Models P/n 438158 on 2040-parts.com

Alan Mulally spells out the future

Ford CEO Alan Mulally is famously on-message, handing out business-card-size versions of his business plan to all and sundry, including his “One Ford” mantra. “One Ford” covers a lot of ground, but it's shorthand for Ford becoming a single entity where the right hand knows what the left hand is doing. It's close kin to the concept of building global product platforms that spread costs for product development and parts over the greatest possible volume.

Honda to offer second-gen Element

Although the Element has been a disappointing seller, Honda plans to offer a second generation of its quirky crossover rather than treat it as an experiment. The company is hitting a key demographic with the Element that it does not reach with the vehicle's platform sibling, the CR-V, said John Mendel, American Honda Motor Co. executive vice president.

Citroen UK adds more incentives

It’s no surprise as car companies fight to shift metal that the offers to buyers will get better and better until we all start buying again. So Citroen has pitched in with some extra new year offers to tempt wary buyers. Citroen are now extending their ‘VAT Free’ offer across the range on Berlingo Multispace, C4, C4 Picasso, C8 and C-Crosser, which means savings of up to £3.5k are now available without haggling at Citroen dealers throughout the UK.